Rob Fitzpatrick Books

The Mom Test

How to talk to users so they cannot lie to you out of politeness. You know, like your mom. Cheap, short, and it will fix your discovery.

Jerry Z. Muller Books

The Tyranny of Metrics

Why optimizing for the number you can measure quietly destroys the thing you actually cared about. Required reading before defending a design at your next KPI review.

Donna Lichaw Books

The User’s Journey: Storymapping Products That People Love

Telling effective stories is a designer’s superpower. Connecting narrative to effective user journeys helps designers maintain stakeholder alignment by plotting a clear path through even the most dynamic journeys.

Donella Meadows Books

Thinking in Systems

I recommend this book to designers struggling with systems thinking. This is the mental model for how to build scalable abstractions and perhaps an explanation for why your design had the opposite effect from what you intended.

Daniel Kahneman Books

Thinking, Fast and Slow

The two-system model of the mind is the operating manual behind every default, nudge, and confirmation dialog you will ever design.

Scott McCloud Books

Understanding Comics

The best book on visual communication, sequence, and closure, disguised as a comic. It rewires how you think about progressive disclosure and teaches you how to storyboard effectively.

Janelle Shane Books

You Look Like a Thing and I Love You

The funniest, most real primer on how AI actually fails. Hand it to any stakeholder who still thinks the model is magic.